Creator growth and talent management
Rivenes Marketing is a creator growth company. We recruit and manage talent, build organic audiences, and answer the inbox around the clock. There are a little over 150 of us and we all work remotely.
What we do
Most creators stall in the gap between making content and running a business. We fill that gap with three teams who work from the same playbook and report against the same numbers.
We find creators, vet them and get them set up. After that, each one has an account manager who owns the relationship. Content plans, shoot schedules, brand direction and the day-to-day admin all sit with us, so the creator can get on with making things.
Organic social, run properly. Specialists work a daily posting schedule on the platforms where the audience already is, using playbooks we've tested across a lot of accounts. We report on audience acquired and what it cost. Impressions are a diagnostic. They aren't the result.
Audiences don't keep office hours. Our community teams work eight-hour shifts on a follow-the-sun rota, so a message at 3am on a Sunday gets the same reply speed as one at midday on a Tuesday.
How we work
It's the reason a team this size can hold one standard across a lot of very different audiences. It also means a person leaving doesn't take a process with them.
One call to understand the creator, the audience, the current numbers and where the ceiling probably is. We'll tell you what we think is realistic before anyone signs anything, including when we think the answer is no.
Positioning, content plan, posting schedule and coverage model, written up as a working document. It names the targets, the cadence, and who is accountable for each part of it.
You get an account manager by name, a growth team and a community rota. Pods stay small on purpose. A lead who is responsible for thirty people isn't reviewing anyone's work properly, whatever the org chart says.
The program runs daily and we review the numbers weekly against the plan we wrote. When the data disagrees with the plan, we change the plan.
Anything that outperforms gets documented and folded into the standard playbook. The next creator we sign starts from a better baseline than the last one did.
The company
A lot of agencies are three people and a list of contractors. We're structured around pods, written standards and a real chain of command, because that's what holds quality together once the headcount climbs.
Our people are salaried, with defined roles and somewhere to be promoted to. They aren't gig workers pulled in for a campaign. It costs us more and we think it's the difference.
“If a process only lives in someone's head, we treat it as unfinished.”
Careers
Every team lead here was a specialist here first. If you want structured work, written training and somewhere to go after twelve months, we're usually hiring.
Start a conversation
Creators looking for a team, and operators looking for a partner who already has one, both start the same way. One call. No deck, no proposal document.
